Measuring the success of your PPC ads is an important part of improving your paid search campaigns. However, not all metrics are created equal. If you want to get the most out of your ad spend, you need to focus on tracking the right metrics that help you understand how your ad dollars are being put to best use. That’s where return on ad spend, or ROAS, comes into play.
Return on ad spend is one of the most useful, yet underrated paid search metrics. It helps you connect what you are spending on a campaign to how much new revenue the ad generates. In the end, this powerful metric can help you determine which elements of your PPC ads deserve more of your budget and which ones you still need to work on.
Below, we’ll talk about what return on ad spend is, why it’s important, and how you can use it for your business. We’ll also provide you with some tips for improving your ROAS to get the most out of your PPC ad campaigns.