The power of search engines in the digital age cannot be over-stated. For older generations, it may be easy to overlook the necessity to work on the digital side of your business, but for the younger generation, there has never been a world where you can’t use Google to search for everything you might want to buy.
In fact, the number of people utilizing search engines grows steadily year after year. Sure, not all of those searches are related to ecommerce; however, research notes that 43% of all ecommerce traffic comes from organic Google searches (Wolfgang Digital, 2017). That’s a significant enough amount to start taking your search engine optimization strategy seriously.