Social media has become an integral part of business growth today. If a business does not have a presence on social media, it may lose out on customers. This is why you find even the smallest of brands trying to leverage social advertisements and engagement to boost their reach and conversions — especially on Facebook. But many of these businesses find themselves asking: Do Facebook ads work?
As of the last quarter of 2019, Facebook has more than 2.7 billion monthly active users. It is clearly THE most popular social networking site in the world. Be it for professional or personal use, the social media channel is widely accepted by a wide range of demographics in the consumer market.